About Jinx Macabenta

Seasoned UX expert with over a decade of experience designing award-winning, intuitive digital experiences for startups and major tech companies like Google, Samsung, Yahoo!, Wells Fargo, and Oura. I specialize in UX research, meticulous UI design, and WCAG standards, ensuring projects consistently meet KPIs. Through rigorous testing, I transform ideas into seamless, accessible experiences that boost engagement and deliver results.

My goal is to transform your ideas into seamless user experiences that boost engagement, enhance usability, and deliver measurable results.

Highlights

  • Achieved a conversion lift exceeding 19% for Oura Ring in 2022 and 2023, leveraging strategic design and A/B testing to surpass goal of 10%
  • Enhanced payment experience for Oura’s eCommerce, increasing share of US sales from 7% to 12.5%
  • Reduced churn by improving Oura’s subscription flow, achieving a credit card collection rate of over 97%
  • Redesigned and launched Oura’s website, which won a Webby Award in 2023
  • Recipient of Oura’s Ubuntu Award, recognized by colleagues for demonstrating exceptional compassion and human virtues in the workplace.
  • Improved Samsung Music’s onboarding drop-off rate by more than 65% which also boosted long-term retention for users
  • Led the design of Samsung’s Music application, earning multiple design awards including the Webby Award for Best User Interface
  • Designed Revjet’s online ad management tool which was named a finalist in the “Best Testing & Personalization Platform” category at the Digiday Technology Awards, celebrating excellence in optimization, personalization, and testing platforms
  • Lead UX/UI Designer for Yahoo’s mobile shopping, their 1st mobile experience that launched a record 1-month after kickoff
  • Led the UI design for Google’s highly successful GoMobile Initiative platform
  • Lead designer for SpeedDate’s mobile app that became the #1 Dating App with 4-stars based on 1600+ ratings in iTunes
  • Designed all of SpeedDate’s online marketing initiatives that generated over 1 million member signups per month since launch
  • Produced SpeedDate’s first TV commercial campaign that achieved break-even on direct attribution within the third week
  • Responsible for launching the US’ first Mobile-To-Broadcast real-time messaging on TV
  • Produced community outreach, online, TV/print campaigns for Xoom.com directly driving sales & garnering a huge portion of the market share within a year
  • Produced a successful Pepsi’s QQuest “DJ Search” nationwide campaign integrating mobile SMS applications, web apps & social media encouraging voting participation
  • Produced the biggest soccer match in Philippine’s history by arranging a friendly match with David Beckham & the MLS Champion LA Galaxy