About Jinx Macabenta

Seasoned UX expert with over a decade of experience designing award-winning, intuitive digital experiences for startups and major tech companies like Google, Samsung, Yahoo!, Wells Fargo, and Oura. I specialize in UX research, meticulous UI design, and WCAG standards, ensuring projects consistently meet KPIs. Through rigorous testing, I transform ideas into seamless, accessible experiences that boost engagement and deliver results.

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Highlights

2025
  • Redesigned Whisker’s Litter-Robot 4 landing page, resulting in a 19.6% lift in conversion rate (from 1.99% to 2.38%), a 31.9% increase in first-time purchasers, and a 4.9% boost in average order value by simplifying the layout, optimizing CTA placement, and applying user-driven design strategies.
2024
  • Enhanced payment experience for Oura’s eCommerce, increasing share of US sales from 7% to 12.5%
  • Reduced churn by improving Oura’s subscription flow, achieving a credit card collection rate of over 97%
2023
  • Achieved a conversion lift exceeding 19% for Oura Ring, leveraging strategic design and A/B testing to surpass goal of 10%
  • Redesigned and launched Oura’s website, which won a Webby Award
2021
  • Recipient of Oura’s Ubuntu Award, recognized by colleagues for demonstrating exceptional compassion and human virtues in the workplace.
2019
  • Designed Revjet’s online ad management tool which was named a finalist in the “Best Testing & Personalization Platform” category at the Digiday Technology Awards, celebrating excellence in optimization, personalization, and testing platforms
2013
  • Improved Samsung Music’s onboarding drop-off rate by more than 65% which also boosted long-term retention for users
  • Led the design of Samsung’s Music application, earning multiple design awards including the Webby Award for Best User Interface
2012
  • Lead UX/UI Designer for Yahoo’s mobile shopping, their 1st mobile experience that launched a record 1-month after kickoff
  • Led the UI design for Google’s highly successful GoMobile Initiative platform
2011
  • Lead designer for SpeedDate’s mobile app that became the #1 Dating App with 4-stars based on 1600+ ratings in iTunes
  • Designed all of SpeedDate’s online marketing initiatives that generated over 1 million member signups per month since launch
  • Produced SpeedDate’s first TV commercial campaign that achieved break-even on direct attribution within the third week
< 2010
  • Responsible for launching the US’ first Mobile-To-Broadcast real-time messaging on TV
  • Produced community outreach, online, TV/print campaigns for Xoom.com directly driving sales & garnering a huge portion of the market share within a year
  • Produced a successful Pepsi’s QQuest “DJ Search” nationwide campaign integrating mobile SMS applications, web apps & social media encouraging voting participation
  • Produced the biggest soccer match in Philippine’s history by arranging a friendly match with David Beckham & the MLS Champion LA Galaxy