Experience


sportFX.AI
Head of UX

May 2025 – present

Led a team of UX researchers and product designers focused on optimizing how athletes, coaches, and performance teams engage with real-time sports intelligence. I oversee key initiatives across the platform, including the end-to-end subscription lifecycle, to ensure experiences are intuitive, data-driven, and built for action. Focused on making advanced AI insights accessible and actionable for users at every level, from sideline to strategy.

  • Designed and finalized the complete app user flow within 2 weeks, accelerating alignment across product, design, and engineering teams.
  • Finalized the end-to-end subscription lifecycle flow, recommending user flows and in-app copy that ensured compliance with App Store and Google Play policies.
  • Launched the company website within one week of kickoff, establishing a professional brand presence to support investor, partner, and app store review requirements.


WerQ AI
Director of UX / Co-Founder

Jul 2024 – present

Drove the strategy behind optimizing the end-to-end user experience for our Career Intelligence & Relationship Management (CIRM™) platform.

We’re building agentic AI tools such as Allie, your personal Chief Career Officer, to help professionals take control of their job search, networking, and skill development, reshaping how people manage and grow their careers in a world of intelligent systems.


    Oura Ring • Helsinki, Finland
    Senior UX Manager / Senior UX Designer

    May 2020 – Apr 2024

    • Lead UX designer for the eCommerce team, exceeding Oura Ring’s 2022 and 2023 conversion lift goal of 10% by achieving over 19% through strategic design and A/B testing.
    • Enhanced payment experience for Oura’s eCommerce, increasing share of US sales from 7% to 12.5%
    • Reduced churn by improving Oura’s subscription flow, achieving a credit card collection rate of over 97%
    • Redesigned and launched Oura’s website, which won a Webby Award in 2023.
    • Recipient of the Ubuntu Award, recognized by colleagues for demonstrating exceptional compassion and human virtues in the workplace.


    StructionSite • Oakland, CA
    Senior Product Designer

    Sep 2019 – Apr 2020

    • Designed and delivered user-centric experiences across mobile, desktop, and web platforms, enhancing user satisfaction and engagement.
    • Partnered with Product Managers throughout the product lifecycle, defining requirements, creating workflow diagrams, conducting user testing, developing use cases and scenarios, and providing engineering support.
    • Executed comprehensive testing of mobile releases, ensuring alignment with internal standards and external specifications.


    RevJet • San Carlos, CA
    Director of UX/UI

    Nov 2013 – Mar 2019

    • Designed an online tool that revolutionized social and native ad management, ensuring a seamless user experience and improved marketing outcomes; earning the designation of “Leader” in The Forrester Wave for Creative Advertising Technologies .
    • Collaborated closely with the CTO and CPO to define and implement the company’s strategic business and technology requirements, driving organizational success.
    • Led and mentored a team of UI designers, ensuring high-quality deliverables and fostering professional growth.
    • Spearheaded the growth of the Product department, transforming it from a small team with a vision into a robust enterprise SaaS platform.


    Wells Fargo • San Francisco, CA
    Lead UX Designer (contract)

    May 2013 – Nov 2013

    • Directed the design of wireframes, user flows, and interfaces for Wells Fargo’s Corporate Electronic Office mobile application, delivering a seamless user experience.
    • Executed comprehensive user research and competitor analysis to inform and enhance design strategies.
    • Developed information architecture and sitemaps, significantly improving the overall app experience and usability.


    Samsung • Palo Alto, CA
    Lead UX Designer (contract)

    Nov 2012 – May 2013

    • Led the design of Samsung’s S4 Music application, earning multiple design awards including the Webby Award for Best User Interface.
    • Crafted interaction models, site navigation, wireframes, mockups, and navigation maps for mobile, tablet, TV, and web applications, enhancing user experience.
    • Optimized the mobile app’s onboarding process, reducing drop-off rates by over 65% and significantly boosting long-term user retention.
    • Supervised and mentored a team of five senior-level UI and Interaction Designers, ensuring high standards of design excellence.


    Yahoo! • Sunnyvale, CA
    Lead UX Designer (contract)

    Sep 2012 – Nov 2012

    • Served as the Lead UX/UI Designer for Yahoo’s first mobile site, successfully launching the product within a record-breaking one month after kickoff.
    • Utilized user research, process flows, persona creation, wireframing, information architecture, and strategic UX direction to achieve a comprehensive site revamp.


    Dudamobile • Palo Alto, CA
    Senior UX Designer

    Jan 2012 – Aug 2012

    • Led the visual and UI design for Google’s successful GoMo (Go Mobile) Initiative platform, a web-based tool that converts websites into mobile-optimized sites.


    SpeedDate.com • San Francisco, CA
    Senior Mobile UI Designer

    Nov 2010 – Dec 2011

    • Led the UI design for SpeedDate’s mobile app interface revamp, resulting in it becoming the #1 Dating App on iTunes with a 4-star rating from over 1,600 reviews.
    • Directed the design for all online marketing initiatives, including banner ads and landing pages, generating over a million member signups per month since the launch of the campaigns.
    • Produced SpeedDate’s first TV commercial campaign, achieving break-even on direct attribution within the third week.