Case Study: Simplifying Digital Ad Creation & Management.
Role: Lead UX designer.
Overview
RevJet is a leading platform simplifying digital ad experience management for Fortune 500 marketers. The company’s mission is to streamline the creative process and ensure consistent messaging across various social and native advertising platforms. As the UX Designer at RevJet, I played a crucial role in the development and launch of the new Creative Builder for Social and Native advertising platforms. This tool enables marketers to build once and deliver ads into numerous top platforms, saving valuable time and resources.
Challenge
Marketers often face the challenge of managing creative assets across siloed platforms, leading to inefficiencies and inconsistencies in messaging. The need for a unified platform to update, report, and manage creative content across various social and native publishers was critical. The objective was to create an intuitive, efficient, and seamless tool to simplify these processes and enhance user experience.
Approach
- Analyis: Analyzed user workflows and identified key areas for improvement in the ad creation and management process.
- Design and Prototyping:
- Developed wireframes and prototypes for the Creative Builder interface, focusing on ease of use and intuitive navigation.
- Ensured the interface allowed for quick adaptation of creative content across different platforms, with features for tailoring messages by platform, previewing creatives, and running experiments.
- Iterative Testing: Iteratively refined the design based on user feedback, ensuring the tool was both functional and user-friendly.
Solution
The RevJet Creative Builder was launched with the following features:
- Intuitive Interface: Simplified the process of building and reporting on social and native creative units across platforms.
- Cross-Platform Consistency: Enabled sharing or tailoring messages by platform with a single click.
- Preview Functionality: Allowed users to preview creative content in every platform before running.
- Unified UI: Provided a single interface to easily modify and add more creative units.
- Video Integration: Supported running videos in native ads wherever possible.
- Experimentation Capabilities: Enabled marketers to run experiments within and across social and native platforms to determine the most effective ad formats and units.
Results
- Increased Efficiency: Marketers could now manage and update creative content across multiple platforms from a single interface, significantly reducing the time and effort required.
- Enhanced Consistency: Ensured consistent messaging across different platforms, strengthening brand communication.
- Improved Performance: The experimentation features allowed marketers to optimize their ad strategies, leading to more effective ad campaigns.
- User Satisfaction: Feedback from users highlighted the tool’s ease of use and the value it added to their workflow.
- Recognition and Awards:
- Finalist for Digiday Technology Awards in the “Best Testing & Personalization Platform” category, which recognizes “the best all-in-one optimization, personalization and testing platform, 2018
- Earned the highest possible score in product vision, cross-channel and cross-format capabilities by The Forrester Wave™: Creative Advertising Technologies, 2018
