Case Study: Designing the MVP for a sports intelligence platform under an accelerated timeline.
Role: Head of UX, lead designer, UX researcher (2025).
Problem
The team needed to rapidly launch the MVP of a sports intelligence app for athletes, coaches, and performance staff. Key challenges included defining the end-to-end user flow, implementing a compliant subscription lifecycle, and creating a marketing website to support App Store/Google Play approvals and investor visibility, all within a tight timeframe.
Method
- Conducted rapid UX audits of competitor apps to identify friction points and UX opportunities.
- Partnered with product, engineering, and legal to define key flows and compliance requirements.
- Designed high-fidelity wireframes in Figma and created annotated user flows.
- Wrote and tested subscription messaging in alignment with Apple and Google in-app purchase policies.
- Led the wireframing and content strategy for the company website, ensuring it clearly articulated product value, legitimacy, and conversion pathways.
- Implemented a waitlist signup flow on the website to collect leads for beta testing and early access.
Solutions
- Designed and finalized the entire app user flow within 2 weeks, enabling engineering handoff without delays.
- Created the full subscription lifecycle, including onboarding, trial, payment, renewal, and cancellation, with flows and copy tailored for App Store and Google Play compliance.
- Provided website wireframes and content strategy, ensuring the site communicated value clearly to partners, investors, and app reviewers.
- Launched the marketing site within one week, featuring a waitlist signup that helped capture early interest and build a beta testing pool.
Results
- Engineering was able to begin development on schedule with minimal rework.
- The app passed App Store and Google Play review with no compliance issues tied to subscriptions.
- The website helped accelerate investor conversations and served as a critical trust signal during early outreach.
- The waitlist feature drove early user acquisition, enabling targeted beta testing and feature validation ahead of launch.
- The design work laid a strong foundation for future scalability across both the product and brand experience.
